The Inn at Tree City is a boutique hotel in McMinnville, TN, reimagined from a long-standing family-owned Best Western into a refreshed, modern boutique experience. With a new café and bar, elevated guest amenities, and a focus on warm, small-town hospitality, the hotel represents both a legacy and a new chapter.
CLIENT
The Inn at Tree City
SERVICE
Brand Strategy
Brand Identity
Opportunity
The transition from a long-standing Best Western to a boutique hotel opened a meaningful opportunity to craft an identity that felt elevated, intentional, and true to its history. The Inn at Tree City needed a brand that carried the warmth and familiarity of McMinnville’s small-town charm while welcoming a new generation of travelers. This was a chance to honor where the hotel came from, reflect the heart of the community it serves, and introduce a visual language that felt both inviting and refreshed for its next chapter.
solution
Crafting the brand for The Inn at Tree City became more than a design project. It was a return to where I grew up and a chance to help shape a place that has been part of my family’s life for over twenty-five years. The final identity captures that mix of nostalgia and renewal. It blends warm, welcoming details with refined boutique elements, creating a brand that feels both rooted and refreshed. Every component, from the logo to the palette to the café and bar branding, was built to elevate the guest experience while honoring the legacy my family built. The result is a visual story that reflects the heart of the hotel, celebrates its evolution, and sets the tone for its next chapter.
More work
