Progressive Logistics is a people-first 3PL based in Indianapolis, providing warehousing, fulfillment, and transportation with a level of care and consistency that sets them apart. Built on relationships, reliability, and real problem-solving, their team keeps supply chains moving with both precision and heart. As they’ve grown, their services have expanded alongside a culture rooted in trust, hustle, and doing the right thing—every time.
CLIENT
Progressive Logistics
SERVICE
Brand Strategy
Brand Identity
Opportunity
As Progressive Logistics continued to grow and expand into new service offerings, their brand needed room to grow with them. The original identity had served them well, but it no longer reflected the sophistication, capability, or personality of the company they had become. The launch of PL Cold made the moment even more significant. It was time to strengthen the core brand and create a new identity that could stand confidently beside it. Our work focused on elevating what already made them special while bringing new clarity, cohesion, and meaning to their visual world. We kept the heart of the original monogram and built a refreshed Progressive Logistics identity around it. Then we crafted an entirely new brand for PL Cold that carried the spirit of the parent company, but with a symbol and story uniquely its own.
solution
Refreshing Progressive Logistics began with honoring what already mattered. Their PL monogram had history and heart, so instead of replacing it, we evolved it. The updated mark keeps the integrity of the original while introducing a modern, dimensional box element that reflects movement, momentum, and the way their team stays two steps ahead. It feels familiar, but sharper. A nod to where they started, a snapshot of who they are now, and a confident step toward where they are going. For PL Cold, the identity needed to stand on its own while staying connected to the Progressive Logistics family. The polar bear became the perfect symbol. It represents resilience, adaptability, and the strength required to thrive in demanding conditions. That spirit mirrors the work of PL Cold, where precision and reliability are essential. The bear brings character, trust, and a little personality to a space that rarely gets any. Together, these identities do more than look good. They capture the progressive energy of the brand and the people behind it. This work honors their roots while giving them a bold, cohesive foundation built for growth, evolution, and whatever comes next.
More work
