The Lilly Family School of Philanthropy is the world’s first school dedicated solely to the study and teaching of philanthropy. Through research, education, and community partnerships, the school prepares students to become thoughtful, equity-minded leaders who understand how giving shapes communities and drives social change. Their programs and insights influence the philanthropic sector locally, nationally, and around the globe.
CLIENT
Lilly Family School of Philanthropy
SERVICE
Copywriting
Marketing Collateral
Opportunity
As the university transitioned from IUPUI to IU Indianapolis, the Lilly Family School of Philanthropy underwent a broader brand update, creating an opportunity to realign program materials with the new institutional identity. At the same time, the school recognized the need to strengthen how its BA and MA programs were communicated to prospective students. Existing brochures no longer captured the depth of the curriculum, the distinctiveness of the programs, or the experience students could expect. They also lacked digital-ready formats that could be easily shared or featured on the website. This moment offered the chance to refresh both copy and design, bringing clarity, cohesion, and alignment to materials that represent some of the school’s most important academic pathways.
solution
We partnered with the Lilly Family School of Philanthropy to create new BA and MA brochures that blend thoughtful messaging with a modern, accessible design. The updated copy highlights the school’s mission, academic strengths, and the real-world opportunities available to students pursuing careers in philanthropy and nonprofit leadership. The brochures were also added to the school’s website, expanding their reach and making them easily available to prospective students, advisors, and partners. The result is a set of recruitment tools that elevate the programs, communicate their value with confidence, and reflect the school’s leadership in the philanthropic field.
More work
