Indy Economic Development brings together public, private, and community partners to strengthen Indianapolis’ economic future. Their work focuses on attracting new business, supporting existing companies, and creating opportunities that uplift residents across the region. They champion collaboration, innovation, and the spirit that makes Indy a place where people and businesses can thrive.
CLIENT
Indy Economic Development
SERVICE
Brand Strategy
Brand Identity
Web Design
Marketing Collateral
Opportunity
IEDI was entering a period of growth, collaboration, and renewed momentum, creating an opportunity to build a brand that fully reflected its vision for Indianapolis. Their expanding role in the economic development landscape called for an identity that felt cohesive, modern, and aligned with the energy of the region. This was a chance to strengthen their narrative, elevate their materials, and create a unified visual language that could support deeper partnerships and communicate their impact with clarity and confidence.
solution
We partnered with the IEDI team to build a brand that reflects the momentum, collaboration, and optimism shaping Indianapolis. The new identity draws inspiration from the Indianapolis flag, creating a modern, confident logo that places IEDI at the center of the city’s progress. We developed a refined visual system, a clear narrative, and messaging that communicates their value to investors, businesses, and community partners. From redesigned collateral and pitch decks to an updated website, the refreshed brand brings clarity and credibility to their work. It honors Indy’s character while giving IEDI a cohesive, elevated presence that can grow with their mission.
More work
