Indy Steel Sales is a Latino-owned steel supplier in Indianapolis, serving contractors, fabricators, and builders with high-quality materials and dependable service. Rooted in craftsmanship and community, their team brings hands-on expertise, integrity, and pride to every order. They make steel sourcing straightforward and trustworthy, supporting the construction projects that help shape and strengthen the region.
CLIENT
Indy Steel Sales
SERVICE
Copywriting
Web Design
Opportunity
As Indy Steel Sales expanded its impact and deepened relationships across the construction industry, the company saw an opportunity to build a brand that more accurately reflected its identity and values. Their previous messaging and website didn’t fully convey their craftsmanship, community focus, or heritage as a Latino-owned business. They also wanted to ensure their digital presence was accessible and welcoming to Spanish-speaking customers. This moment offered the chance to clarify their story, strengthen their positioning, and create a bilingual digital platform that honored both their roots and the customers they proudly serve.
solution
We partnered with Indy Steel Sales to develop a brand strategy that centers their craftsmanship, heritage, and commitment to community. Through refined messaging and clear positioning, we crafted a brand voice that is confident, approachable, and reflective of their pride in the work they do The new website brings this story to life with intuitive navigation, updated copy, and a visual system that reflects the durability and precision of their craft. To better serve their customer base, we added a full Spanish translation option, ensuring the site is welcoming and accessible to Spanish-speaking contractors and fabricators. The result is an online presence that feels strong, honest, and aligned with who they are: a community-focused, Latino-owned business built on skill, trust, and reliability. Indy Steel Sales now has a brand and website that elevate their story and support their continued growth across the region.
More work
