The Immigrant Welcome Center is a trusted partner and advocate for immigrants across Indianapolis. Through direct services, community navigators, partnerships, and policy work, IWC supports newcomers as they build their lives, find resources, and feel a sense of belonging. Their mission is rooted in dignity, equity, and the belief that every immigrant in Indiana deserves the opportunity to thrive.
CLIENT
Immigrant Welcome Center
SERVICE
Brand Strategy
Brand Identity
Web Design
Marketing Collateral
Opportunity
As IWC continued expanding its programs and deepening its work across the city, the organization saw an opportunity to create a brand that more clearly reflected its mission, values, and community impact. A refreshed identity and website would allow them to communicate with greater clarity, improve access to services, and share the stories and resources that matter most to the people they serve. This was a moment to align their visual presence with their growing influence, while honoring the diverse communities at the heart of their work.
solution
Together with IWC, we created a comprehensive brand strategy, refreshed identity, redesigned website, and full suite of marketing collateral that reflects their mission and the communities they serve. The visual language centers warmth, dignity, and connection, while the messaging brings clarity to their programs, services, and impact. The website was rebuilt to prioritize accessibility, multilingual navigation, and clear pathways for finding help, getting involved, or learning more about their work. The new brand strengthens their ability to communicate with confidence and compassion, supporting their vision for a more welcoming Indianapolis.
More work
